In 1997 Chris Bachmann founded the SuddenRush surf travel agency. One of his surf trips brought him to the North East of Brazil. He settled there and got to know Guarana as well as the Atlantic Rainforest. During this time Bachmann commentated various international extreme sport events, many of which were sponsored from energy drink companies trying to introduce youths to their products through these events.
In Guarana he recognized a healthy alternative und wondered why no one had harnessed this effective and healthy rainforest plant.
The first SuddenRush Guarana-Shots were produced in 2006. The natural energy spread like wildfire through snowboard pros worldwide. Although many were sponsored by large energy drink companies, they preferred to consume the Guarana-Shot before competitions to increase their performance.
Snowboard legend Terje Haakonsen and multiple “Rider of the Year” award winner Nicolas Müller soon joined the SuddenRush team.
Despite the support of well-known international athletes, SuddenRush has remained a small Swiss family business to this day.
On top of that, every Guarana-Shot actively supports a good cause: preserving the Atlantic Rainforest. Now if that isn’t reason enough to try it out…